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From initial concepts and scripts to full roll-out, I’ve worked on multiple international campaigns for fashion clients including F&F and McArthurGlen Designer Outlets.
I love crafting flexible, impactful copy-led campaigns that work in store, on digital/social channels, on the radio and in print, too.
MCARTHURGLEN SS19
This campaign combined beautiful, effortless imagery with conversational copy with an engaging tone. It was a flexible TVC, outdoor, print and below the line campaign that spoke to the customer wherever they were.
McArthurGlen SS17
I worked on the concept and copy for this flexible pan-European campaign for McArthurGlen’s 24 designer outlets.
AW16