This is me

I'm a London-based freelance fashion and retail copywriter with over 17 years' experience. I started out as an intern at fashion mags, before moving on to copywriting at M&S. I managed the online copy team for a number of years before moving agency-side as a senior copywriter on fashion and lifestyle accounts. I've written TV and radio ad scripts, devised international campaigns, written countless fashion editorials, developed digital content strategies, created tone of voice documents and probably quite a bit more.

I’ve also dabbled in telecoms and travel, working on high-performing CRM content and slick UX content for apps and websites.

I'm now freelance and enjoying working with a range of clients, big and small. Think we might work well together? Get in touch...