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I have named brands and products, devised full tone of voice documents, written look books and marketing materials, worked on packaging and POS, and re-written websites in the shiny new brand language.
I love working on a brand’s identity and have been lucky enough to work on a number of rebranding projects. See below for details of the rebrand of luxury adult toy brand Je Joue, and the conception of their sister brand Ooh by Je Joue.
Je Joue rebrand
We took Je Joue’s high end adult brand and gave it a new look and feel, complete with a new TOV.
Je Joue rebrand
I worked on press lookbooks for Je Joue, articulating the brand’s USP in the new tone of voice.
Je Joue rebrand
I worked on press lookbooks for Je Joue, articulating the brand’s USP in the new tone of voice.
Ooh by Je Joue - brand naming
Luxury adult brand Je Joue launched a sister brand. I was part of the team working on its tone of voice, the concept and the creative look and feel. I even named the brand itself.
Ooh by Je Joue
The brand has a pick ‘n’ mix approach and a tongue in cheek tone of voice which I developed to complement the colourful look and feel.
Ooh by Je Joue
I named these city-break themed toy collections in the brand’s playful tone of voice.
Ooh by Je Joue
I wrote collection copy and packaging lines in the new tone of voice.
Digital copy for Je Joue
Reworking the website with copy in the new TOV