Luxury adult toy brand Je Joue wanted to launch a contemporary sister brand. As part of this branding project, I named the brand and products, worked on the TOV, wrote a look book and marketing materials, worked on packaging and POS, and provided digital copy guidance in the shiny new brand language.
I also had the opportunity to work on the rebrand of Je Joue in an exciting project that involved packaging, product naming, look books, digital presence and more.