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  <url>
    <loc>https://www.lindseyinnes.com/work</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-09-24</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1507736610110-5ARVCPUSLU3J792CC36F/rose+quartz.jpg</image:loc>
      <image:title>Work</image:title>
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    <image:image>
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      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1593687038633-0XUKCDRW6AFHNBLU08O8/Screenshot+2020-07-02+at+11.36.52.png</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1616074819413-UVKQVM1G6DZJ4JCVQKVI/IMG_7453.PNG</image:loc>
      <image:title>Work</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1631534517049-HUYJ4X8HE7VE6PAEF0DI/Screenshot%2B2021-09-13%2Bat%2B12.55.42.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1673367180717-B6CW81JIPU13ZER05DGC/image-asset.png</image:loc>
      <image:title>Work - Collection copy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1727786026418-OHVR2MP5A62H5JQYMH1W/COLOUR-LIKE-NO-OTHER-Schwarzkopf-LIVE-MARGATE-TV-ADVERT-HAIR-COLOUR-1-1.jpg</image:loc>
      <image:title>Work</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1790257362799-CCI2SP0CFK9IUVJHPLL9/image-asset.png</image:loc>
      <image:title>Work - Brand books</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1593683558026-26HIJJ02OWG05R57WBPB/Louise.png</image:loc>
      <image:title>Work - Louise for Harveys</image:title>
      <image:caption>I wrote a number of marketing pieces for the Louise Redknapp collection for Harveys, including interior style inspiration pieces, collection copy and marketing emails.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/digital</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-02</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1507733517744-2PRQJOR17ZIJL80G6Y3E/Screen+Shot+2017-10-11+at+15.07.25.png</image:loc>
      <image:title>Digital - Oliver Brown blogging &amp; lifestyle writing</image:title>
      <image:caption>I regularly wrote SEO-focused blog posts for the Oliver Brown website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1507733517744-2PRQJOR17ZIJL80G6Y3E/Screen+Shot+2017-10-11+at+15.07.25.png</image:loc>
      <image:title>Digital - Oliver Brown blogging &amp; lifestyle writing</image:title>
      <image:caption>I regularly wrote SEO-focused blog posts for the Oliver Brown website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524572604119-H0ETH1530JSN32BT2PV3/image-asset.jpeg</image:loc>
      <image:title>Digital - F&amp;F SS16 digital content ideas</image:title>
      <image:caption>As well as the main advertising campaign, I worked on a range of digital and social content ideas, including this video interview with the singer of the TV ad’s track, Zak Abel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524574025825-KY3ATGCJ78CLIK49OZGX/LFW-M%26S-001.jpg</image:loc>
      <image:title>Digital - M&amp;S marketing emails</image:title>
      <image:caption>I sourced catwalk imagery and edited fashion from M&amp;S’s collection to create marketing emails in response to London Fashion Week’s catwalk shows.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524577319414-1VXN4SFF83QRL6XQR1AG/Summer_ad_lp_FINAL.jpg</image:loc>
      <image:title>Digital - M&amp;S landing pages</image:title>
      <image:caption>As part of my role at M&amp;S, I wrote and edited copy which appeared across the whole site, including landing pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524577241525-ARSILTNXUZVEGXUWRRT9/Valentines-Day-Gift--Marks-%26-Spencer.jpg</image:loc>
      <image:title>Digital - M&amp;S landing pages</image:title>
      <image:caption>As part of my role at M&amp;S, I wrote and edited copy which appeared across the whole site, including landing pages.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524577352302-CHB7J9U53FI9N1Y7THML/Taaz_makeup_page_A3_v5.jpg</image:loc>
      <image:title>Digital - UX copy for M&amp;S</image:title>
      <image:caption>I worked on a number of user experience projects, including this virtual make-over online tool.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1507733449028-692EMK7DC82B3D239ENI/Screen+Shot+2017-10-11+at+15.13.38.png</image:loc>
      <image:title>Digital - Oliver Brown blogging &amp; lifestyle writing</image:title>
      <image:caption>I regularly wrote SEO-focused blog posts for the Oliver Brown website.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524569600375-7N5R1RVKILN6RIQPP6QL/imgres.jpg</image:loc>
      <image:title>Digital - F&amp;F at Tesco</image:title>
      <image:caption>Digital video content ideas for SS16 campaign</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1515013318796-0CX2BGWA36GGSM83M1IQ/Screen+Shot+2018-01-03+at+20.55.59.png</image:loc>
      <image:title>Digital - Marketing emails</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1507910313402-4C6EPIK3H7K4ZW8Y9U74/Screen+Shot+2017-10-13+at+16.59.39.png</image:loc>
      <image:title>Digital</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1515014098498-833UG5KV0Z2U1JKMMZ9Q/120221_LFW.jpg</image:loc>
      <image:title>Digital</image:title>
      <image:caption />
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/ecomproducts</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2018-04-25</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524667036439-USBCVTYDSEYL8E7OBYPM/Screen+Shot+2018-04-25+at+15.36.41.png</image:loc>
      <image:title>E-commerce products</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1508190898324-1P5B2493UG13R1W4333H/maxresdefault.jpg</image:loc>
      <image:title>E-commerce products</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524648429338-LT1RG6QYK6TK7HNDJYFV/Screen+Shot+2018-01-17+at+09.58.50.png</image:loc>
      <image:title>E-commerce products - Product copy for Oliver Brown</image:title>
      <image:caption>Part of a complete site re-write, encompassing all e-commerce products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1508190933944-QXDHVLUNOBURW4R2A53G/maxresdefault.jpg</image:loc>
      <image:title>E-commerce products</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524648560469-2H82DN3EY1MRCDMN10VU/Screen+Shot+2018-01-17+at+09.54.34.png</image:loc>
      <image:title>E-commerce products - Product copy for Oliver Brown</image:title>
      <image:caption>Part of a complete site re-write, encompassing all e-commerce products.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1524648673484-WUAGAHWEJLMFDTM9QFZS/Screen+Shot+2018-01-17+at+09.55.47.png</image:loc>
      <image:title>E-commerce products - Product copy for Oliver Brown</image:title>
      <image:caption>Part of a complete site re-write, encompassing all e-commerce products.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/mcarthurglenss19</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594297829386-LXR5QNAG9BA6M9UWS6R9/Screenshot+2020-07-09+at+13.24.39.png</image:loc>
      <image:title>MCARTHURGLEN SS19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594297938873-2XYG8UQ7OB9RHEDYPFI9/Screenshot+2020-07-09+at+13.29.02.png</image:loc>
      <image:title>MCARTHURGLEN SS19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594297946805-LZU6R49BNX4PSUZV2UZ9/Screenshot+2020-07-09+at+13.24.17.png</image:loc>
      <image:title>MCARTHURGLEN SS19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594298215323-PU21CIDGAGGH6T96KV52/Screenshot+2020-07-09+at+13.24.39.png</image:loc>
      <image:title>MCARTHURGLEN SS19</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594298152754-WPAPTIKMPYKW6HRYIDF9/image-asset.png</image:loc>
      <image:title>MCARTHURGLEN SS19 - SS19 TVC</image:title>
      <image:caption>As well as the creative concept, I worked on the script and TVC end frame for the SS19 campaign.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1595431013302-9AETP1YGX3LPD7PPWXA5/SS19+radio+script.png</image:loc>
      <image:title>MCARTHURGLEN SS19 - SS19 Radio Script</image:title>
      <image:caption>Just one example of the countless radio scripts written for each of the 24 designer outlets across the international McArthurGlen portfolio.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/work-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-01-16</lastmod>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/louise-for-harveys</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-13</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594117000392-UJCNB4NZWP8IH0R7K32B/Louise+Redknapp.jpg</image:loc>
      <image:title>BOLD by Louise for Harveys</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594117173196-BJBO34UBQURHQGZF344N/main.jpg</image:loc>
      <image:title>BOLD by Louise for Harveys - In-store editorial content</image:title>
      <image:caption>I devised and wrote the content for aspirational in-store leaflets and other marketing material. These were designed to inspire and inform customers, set the brand tone and and showcase key products from the collection.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594117841667-EU7VKG1X90TK9RN5NF6T/close-portrait-4.jpg</image:loc>
      <image:title>BOLD by Louise for Harveys - CRM</image:title>
      <image:caption>I wrote several CRM emails promoting the collection through editorial-style interiors content and trend pieces.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594650882139-GP98VFHU5KAYZCWAMCDP/Screenshot+2020-07-13+at+15.33.35.png</image:loc>
      <image:title>BOLD by Louise for Harveys - Social content</image:title>
      <image:caption>I wrote copy for social content to support the brand launch, with a particular focus on Instagram Stories.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/mcarthurglen-ss17</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-08-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1593688999494-NHYFBEM9WY3H8BR686XK/mcarthurglen+SS17.png</image:loc>
      <image:title>MCARTHURGLEN CAMPAIGN SS17</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594556577135-9DQALW5DX0M95NHCC80B/Screenshot+2020-07-12+at+13.21.41.png</image:loc>
      <image:title>MCARTHURGLEN CAMPAIGN SS17</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594556612037-GVTUNL3P347043VCJO7Z/Screenshot+2020-07-12+at+13.20.48.png</image:loc>
      <image:title>MCARTHURGLEN CAMPAIGN SS17</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594556663733-Z4G3GE3GGM1EMX9ZZ2WY/Screenshot+2020-07-12+at+13.20.34.png</image:loc>
      <image:title>MCARTHURGLEN CAMPAIGN SS17</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1596614985240-TZ44ZW9IRDYMGGTK0B4N/SS17+radio+script.png</image:loc>
      <image:title>MCARTHURGLEN CAMPAIGN SS17</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/mcarthurglen-aw16</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-07-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1593689220249-UZ5F1C52Z12NQRPQ7A4N/mcarthurglen+aw16.png</image:loc>
      <image:title>MCARTHURGLEN CAMPAIGN AW16</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594729228068-HCSR18YSK51Y99A7V1HS/Screenshot+2020-07-14+at+13.19.40.png</image:loc>
      <image:title>MCARTHURGLEN CAMPAIGN AW16</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/mcarthurglen-ss15</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594121719076-EZVA7G0O3XBOINA28T1N/Screenshot+2020-07-07+at+12.33.35.png</image:loc>
      <image:title>MCARTHURGLEN SS15</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594648788050-XEVQP7LHVXOTA5C4HGS4/Screenshot+2020-07-13+at+14.58.53.png</image:loc>
      <image:title>MCARTHURGLEN SS15</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1605017775196-EKWRXD7KTB19SC8LWDC6/image-asset.png</image:loc>
      <image:title>MCARTHURGLEN SS15 - SS15 McArthurGlen TVC</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.lindseyinnes.com/ooh-by-je-joue</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2025-10-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594589256552-P1PNHY300BL8QWJI9RSQ/Screenshot+2020-07-12+at+22.27.20.png</image:loc>
      <image:title>Ooh by Je Joue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594589256552-P1PNHY300BL8QWJI9RSQ/Screenshot+2020-07-12+at+22.27.20.png</image:loc>
      <image:title>Ooh by Je Joue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594589668236-IJW9E4RREZXDCWYLGW0M/Screenshot+2020-07-12+at+13.33.01.png</image:loc>
      <image:title>Ooh by Je Joue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594589677508-7BHH2S0PRDJFZO6TKPA2/Screenshot+2020-07-12+at+13.33.24.png</image:loc>
      <image:title>Ooh by Je Joue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594589758426-KECB0AT55W9WP5A0C1Z5/Screenshot+2020-07-12+at+22.35.28.png</image:loc>
      <image:title>Ooh by Je Joue</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1605018187356-9PV562WLA6DJV3YYM6UI/image-asset.png</image:loc>
      <image:title>Ooh by Je Joue - Ooh by Je Joue Launch Video</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1594733095339-ABABX9M5TZ68MYHLB6EM/Je%2BJoue%2B2.jpg</image:loc>
      <image:title>Ooh by Je Joue - Je Joue rebrand</image:title>
      <image:caption>I also had the opportunity to work on the rebrand of Je Joue in an exciting project that involved packaging, product naming, look books, digital presence and more.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/59de2c1518b27d4fb918fab4/1595327689086-NU68MIGOED1M29CQ47B9/Je%2Bjoue%2Blook%2Bbook%2B2-page-0.jpg</image:loc>
      <image:title>Ooh by Je Joue</image:title>
    </image:image>
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